Hello

My Story

My name is Samantha - a mom of four wonderful kiddos, former neonatal nurse, and now on a mission to support parents however I can. Why? Because I still remember those early days like it was yesterday...

The fog of exhaustion, doubt creeping in as I wondered if I was "enough"...But what no one tells you is that every parent feels that way at some point. We all just want to give our kids the very best while also holding onto a little shred of ourselves.

So through my online courses, soon to come village retreats and one-on-one coaching, I'm dedicated to restoring confidence and community in families everywhere. Because the days may feel long, but this time passes in the blink of an eye. And I believe that with the right tools and a little support, every mom and dad can walk bravely in their truth.

​

My hope is that Better Call Sam will be that soft place to land, advice when you need it most, and a circle of fellow parents also on the journey who "get it" in a way the outside world doesn't always.

So if you're navigating the rollercoaster that is parenthood, please know you don't have to do it alone. I'm here striving every day to surround families worldwide with all the love, wisdom and light we have to offer.

​

Last year was truly transformative for Better Call Sam and the families we serve. Thanks to the dedication of our growing team and the trust of this amazing community, we supported over 3000 parents and caregivers globally - more than double from the previous year alone.

​

We expanded our free online resources like virtual meetups, newborn basics videos and my weekly Q&A podcast (currently in italian). This allowed any mum or dad access to proven guidance discreetly from their phones anywhere, anytime.